It's not SUPPOSED to engender creativity. It's supposed to make them sit down, shut up and do their jobs.
TED Talks are almost always interesting and thought provoking.
Thanks for the link Jammer. 
I was shocked when I heard this information back in the 1970's, then again in the 1980's and periodically since then.
janharper
Educating kids by formula does stifle their interest and enthusiasms. They should be allowed to think and work creatively. After all it is the creative thinkers in the world who change it.