I suppose they're expecting it to be the largest tourist destination in the world.
Well, economically, they are building infrastructure to prepare for that day. The funny part is that without the buldgeon of oil money, the secular influences in the region will likely be even smaller then they are now.
What becomes of the vegas of the middle east when it's taliban as far as the eye can see?
MacThulhu
And what will become of this when their oil is gone?